Creative window displays are an ideal way to set your business apart from the competition. Windows are the billboard of your store, according to Tony Camilletti, of store-design firm JGA Inc. in Southfield. They’re a place to emphasize your unique identity, advertise merchandise and catch the attention of shoppers.
So how do you make a traffic-stopping display? The possible subjects are endless, but the key is to focus on a product or theme, not simply exhibit a collection of items.
Following basic design principles will enhance your displays. Here’s some advice from professionals like Camilletti, Denise Schroeder of Image Accomplice in Harrison Township, and freelance window dresser Kim Slocum from Pinckney: