The business description describes the nature and purpose of your business and includes your mission statement, goals, value proposition, and description of products and services. The business description delivers this content in a straightforward and informative manner, but with an upbeat and inspiration tone. The purpose of the business description is to objectively explain and justify your business idea in a positive and enthusiastic manner.

The business description includes two sections with both required and optional content. The business concept section includes an industry analysis, the mission statement, business goals, value proposition, and, optionally, the objectives and business model. The products and services section is a concise description of what the business will sell or deliver to the customer.

Whether you hear temporary retail, flash retailing, pop-up store, or pop-up shop, it is all one and the same. Pop-up shops are taking over the retail world and rethinking traditional brick-and-mortar and big-box stores, but what exactly is a shop that pops up?

Sighted as early as the 1990s in large urban cities such as Tokyo, London, Los Angeles and New York City, pop-up shops and pop-up retail are temporary retail spaces that sell merchandise of any kind. That’s right, just about every consumer product has been sold via a pop-up shop at one point in time. From art to fashion to vintage clothing stores, pop-ups are exciting because they create short-term stores that are just about as creative as they are engaging. And they come in all shapes and sizes.

One of the most important jobs a salesperson has to do is to add value to a sale that the customer is already willing to make. There are many missed opportunities as salespeople commit key errors during the course of each encounter with a customer. Learning to up sell, or add to a sure sale, is a vital skill, and you can learn it!

 

  1. Talk with your customer. Sounds pretty basic, right? But so many salespeople simply nod and smile, or hover, rather than chatting the customer up. Talking to the customer will allow you to learn what things the customer is interested in. This will help you turn a little sale into a bigger one.
  2. Bone up on your product knowledge. The more you know about your products, the more you will know about how different products can add value to the product your customer is buying. Let the customer know how these things can make the product they want better.  

Creating a good business plan is a good place to start when opening up a new business. Though many successful companies have been started without the benefit of a formal business plan, it can be an essential factor in the birth and growth of your company. A good business plan will help you obtain financing, arrange strategic alliances, attract key employees, and boost your confidence. It sells your company to the world and gives you direction as the world answers back.

In these series of articles about putting together a business plan we will give you the definitions and outline on how to put together a great business plan. It is our goal I these articles to provide you with most of the information that you will need to attract the correct investors or make the right decision with your own time and money. You will need to do some homework on you own, don’t worry it is fun.

Get ready for some crowd control! Shoppertainment the fine art of running in-store events and promotions is the perfect way to differentiate your store from your competition, build a buzz about town, and thrill your customers all at the same time!

Vintage Stores are staples for fashion in their communities, and often attract some of the cities creative types from artists, musicians and designers. Getting your customers involved with your promotions is an easy way to put together an event with minimal effort and great success. Many successful stores have number of different events that they run throughout the year to attract customers from all different walks inside their shops.

Now it is time to get creative. Brand Identity is the visible elements of a brand (such as colors, design, logotype, name, symbol) that together identify and distinguish the brand in the consumers’ mind. I would recommend hiring someone that you may know or asking around for a good graphic designer to help you out. Sure you may be rather crafty when it comes to doodling, but your brand goes much further than your coffee table, it is how people will recognize your product over others. Let’s be realistic, sure you will be selling one of a kind recycled clothing, but to the average consumer it is just used clothing.  The kind of stuff you can pick up at a church charity store. They will most likely be wrong, however your brand identity will help clarify in their mind why your shop sales more than just “used clothing.” Your Brand Identity will start with your company logo.

Fun, funky, and fabulous, this is the first personal buying guide to help you get in on the resale craze that is sweeping America.
Would you like to find a mint-condition Yves Saint Laurent jacket for $25…a brand-new, pleated wool skirt still bearing the original $40 price tag, for $7…a genuine Dior suit for $75? Now you can! In Secondhand Chic you’ll discover where to look, what to look for, and how to buy quality. In fact, you’ll get all the secrets of spotting a valuable bargain so you can shop brilliantly whether you’re in a consignment, thrift, or vintage store. Expert shopper Christa Weil shares the insider information that will help you buy the best clothes you’ve ever owned…at a fraction of the retail cost.
Learn about:
Spotting quality — which you will know immediately from buttons, pockets, seams, and fabric
Labels…big names, department store brands, exquisite foreign lines — and fakes!
Finding your size when there are no labels or tags

How to unlock the hidden 95 per cent of the customer’s mind that traditional marketing methods have never reached. This title provides practical synthesis of the cognitive sciences. Drawing heavily on psychology, neuroscience, sociology, and linguistics, Zaltman combines academic rigor with real-world results to offer highly accessible insights, based on his years of research and consulting work with large clients like Coca-Cola and Procter & Gamble.
An all-new tool kit: Zaltman provides research tools – metaphor elicitation, response latency, and implicit association techniques, to name a few – that will be all-new to marketers and demonstrates how innovators can use these tools to get clues from the subconscious when developing new products and finding new solutions, long before competitors do.

A smart business owner understands the inherent value of goal setting in steering a growing business in the right direction. Unfortunately, figuring out exactly what the right direction is—and the road map to get there—isn’t as much of a no-brainer.

More than 80 percent of the 300 small business owners surveyed in the recent 4th Annual Staples National Small Business Survey said that they don’t keep track of their business goals, and 77 percent have yet to achieve their vision for their company.

This year, instead of setting mindless resolutions that you never plan on obtaining, why not try to make a difference. We have put together a list of twelve New years Resolutions that are geared to help improve your bottom line. Hopefully these important retail business resolutions won’t take YOU over a decade to become habit, because these resolutions represent the traits we all need if we want to achieve long-term, big time success.