There are definitely pro’s and con’s to renting out merchandise. Some vintage shops make a lot of money out renting out outfits for parties and events while others do not want anything to with it. I suppose how often you rent out product, or whether you do not do it all will really depend on the type of store you have.
If you have more of a costume shop, or a shop that caters more towards period pieces, you may want to get into the renting business. If you are more of a boutique, with one off pieces and styles then you may find that it is too much work to rent out outfits for individual customers. Day to day rentals may not be your thing, but you shouldn’t let that get in the way of renting out items to photographers or designers for free publicity.