Business Plan : 3 Your Business Concept
The Business Concept section for a retail business plan is one of three primary elements that potential investors will actually read because it answers the question, “What am I investing in?” This section provides an opportunity to create a visual image of your concept in the mind of the reader. This is your chance to get others excited about your concept, enough so that they will ask two more questions, “How much will it cost me?” and “What is my return on investment?”
Investors and bankers, first and foremost, want to be sold on the thought that your business concept is a great idea. They need to be convinced that the concept should succeed in appealing to customers; after all, those reading your plan shop retail too.