How To Open A Vintage Store vol.1 Value Proposition

Your Business Plan |Value proposition:

So far you have told the business plan reader the answers to the what (mission statement), how (goals), and when, where, who, and by how much questions (objectives). What’s missing? The answer to the why question.

The value proposition describes the benefits that a company’s products or services provide to customers and/or the consumer’s need that is being fulfilled. In other words, why should a customer buy your product or service?

Since your business to most investors is going to be considered small, then it is a good idea to include the management plans (i.e., who will manage the business and their background) should be included here.

How To Open A Vintage Store vol.1 Business Description

On Your Business Description

The business description describes the nature and purpose of your business and includes your mission statement, goals, value proposition, and description of products and services. The business description delivers this content in a straightforward and informative manner, but with an upbeat and inspiration tone. The purpose of the business description is to objectively explain and justify your business idea in a positive and enthusiastic manner.

The business description includes two sections with both required and optional content. The business concept section includes an industry analysis, the mission statement, business goals, value proposition, and, optionally, the objectives and business model. The products and services section is a concise description of what the business will sell or deliver to the customer.

How to Open a Vintage Store Vol.1 Industry Analysis


Vintage Clothing Stores have been in the United States since the 1970’s, only recently in the past 30 years have they been in more demand than ever. Perhaps it has to with the fact that today the fashion industry is always repeating itself, thus bringing pieces from the past back as trendy modern day attire. At one time a vintage clothing store’s clientele were solely individuals that were collectors of eccentric period pieces, or individuals that were looking for something only to wear to a costume party. These days’ times have changed. Japanese kids have paid over $1000 American dollars for a pair of Levis, the sole reason being they have a nearly transparent red line running down the inside seem, which is almost impossible to see to the naked eye. At the same time it is fashionable for a youth in the United States, guy or gal, to wear an old pair of Levis or polyester pants, with an old t-shirt, much like those of the baby boomer generation. With generation Y moving up in the corporate world, continuing to wear casual vintage pieces that were fashionable in there youth. Most of the generation NOW, is following closely behind them keeping similar trends. Needless to say the average baby boomer still has no clue what a vintage store is, while nearly all generation Y and NOW have known what they are there entire lives. As time goes by and individuals from these generations age and spend more of there earned money in today’s economy, it is prevalent that more vintage clothing stores will open in the years to come