Creative Window Display Video

Creative window displays are an ideal way to set your business apart from the competition. Windows are the billboard of your store, They’re a place to emphasize your unique identity, advertise merchandise and catch the attention of shoppers.
So how do you make a traffic-stopping display? The possible subjects are endless, but the key is to focus on a product or theme, not simply exhibit a collection of items.

Following basic design principles will enhance your displays. Here’s some advice from professionals

  1. Keep it simple. Don’t try to put in everything at once
  2. Keep your display clean and free from clutter or dust.
  3. Change the displays frequently to keep the look fresh for regular customers.
  4. Use repetition of shapes and colors to attract attention.
  5. Cluster items in groups of three or five. Odd numbers are most pleasing to the eye.
  6. Vary height and depth of items to carry the eye throughout the display. A pyramid or triangle is a pleasing shape.
  7. Continue the theme of the window display with other displays inside the store.

You may want to consider hiring a professional freelance window designer, consulting with a store design firm or getting advice from visual merchandising personnel at local department stores.

Other resources include magazines such as

Display and Design Ideas (www.ddimagazine.com),

Views & Reviews (www.retailreporting.com)

and

Visual Merchandising & Store Design (www.stpubs.com),

as well as books

like Martin Pegler’s Store Windows No. 11

and

Mary Portas’ Windows: The Art of Retail Display.