building-a-brandThis section of the business description offers the reader a thorough and straightforward description of the products and services you will provide to customers. For example, include product characteristics such as functionality, design, styles, and colors.

The product description should be complete enough to give the reader a clear idea of your products, but not overly detailed or technical so the reader is confused or loses interest and attention. If the product is unusual or not easily described, include a picture or a drawing. If a range of products are being offered, highlight the principal one or two and list the rest of the range here and/or put the full product  range in an appendix. As much as possible, describe the product from the customer’s perspective.

Operational-PlanIn most cases, entrepreneurs begin tackling the challenge of writing a business plan before the business exists. Doing that, of course, means that your plan will focus much more on the potential of the business and how you, as the entrepreneur, plan to take advantage of those opportunities. But, if you are writing a business plan for a 25-year-old business that you’ve just acquired, with the intent to turn a money-losing operation into a cash cow, you’ll need to focus on an area neglected in many business plans produced by entrepreneurs: the Operating Plan.

The operating plan is the section of your business plan where you dig into more of the nuts and bolts of your business, areas like: merchandising, inventory, and sales. In other words, this is the time where you put aside the conceptual aspects of your business to get your hands dirty in terms of writing out the specific of how you’re going to attract customers, sale to them, and then make return customers out of them.

Retail-Store-LayoutThe Business Concept section for a retail business plan is one of three primary elements that potential investors will actually read because it answers the question, “What am I investing in?” This section provides an opportunity to create a visual image of your concept in the mind of the reader. This is your chance to get others excited about your concept, enough so that they will ask two more questions, “How much will it cost me?” and “What is my return on investment?”

Investors and bankers, first and foremost, want to be sold on the thought that your business concept is a great idea. They need to be convinced that the concept should succeed in appealing to customers; after all, those reading your plan shop retail too.

Your Business Plan |Value proposition: So far you have told the business plan reader the answers to the what (mission statement), how (goals), and when, where, who, and by how much questions (objectives). What's missing? The answer to the why question. The value proposition describes

READ MORE

On Your Business Description The business description describes the nature and purpose of your business and includes your mission statement, goals, value proposition, and description of products and services. The business description delivers this content in a straightforward and informative manner, but with an upbeat

READ MORE

VINTAGE CLOTHING STORES – INDUSTRY ANALYSIS Vintage Clothing Stores have been in the United States since the 1970’s, only recently in the past 30 years have they been in more demand than ever. Perhaps it has to with the fact that today the fashion industry is

READ MORE

Do you like fashion? How about recycling? Are you good at working with people? If you answered yes to the these questions than you may be a perfect candidate for opening a vintage clothing store in your town. In the first volume of

READ MORE

Would you like to find out how to save thousands of dollars during your finish out? How about increase your sales just by re-arranging your storefront? In our How to Open a Vintage Store Volume Two we cover everything that you need to know once you

READ MORE

Have you ever wondered what it was like to own and operate your own vintage clothing store. Find out everything that you need to know to open and operate your own vintage clothing store. Our three part series covers everything that you need to know from

READ MORE

Having a game plan that includes a good business plan can help you overcome many of your obstacles before they even began to appear. Knowing what to expect and knowing what to do next can make it or break it for anyone starting their own

READ MORE