This section of the business description offers the reader a thorough and straightforward description of the products and services you will provide to customers. For example, include product characteristics such as functionality, design, styles, and colors.
The product description should be complete enough to give the reader a clear idea of your products, but not overly detailed or technical so the reader is confused or loses interest and attention. If the product is unusual or not easily described, include a picture or a drawing. If a range of products are being offered, highlight the principal one or two and list the rest of the range here and/or put the full product range in an appendix. As much as possible, describe the product from the customer’s perspective.