my-freedeamn-7My Freedamn! 7, was released in 2008, this edition of the popular series “My Freedeamn” by Rin Taken features over 800 of vintage beach fashions, including some of the many fantastic Aloha shirt examples from 1930s-1950s!!!!

You can learn lots of rare and great examples of old Hawaiian and California-style beach graphics, which were very popular among American beach freaks in the 1930s-1950s! This is also a bible title among vintage fashion freaks!

emilio_pucciThe Emilio Pucci maison was founded in 1947 by the Marquis Emilio Pucci, a dashing Florentine aristocrat whose fashion career began unexpectedly when the photo of a revolutionary ski suit he’d designed found its way to the pages of Harper’s Bazaar.

Emilio Pucci naturally embodied the post war, jet set glamour which captivated a new group of modern, active women.

He was crowned “The Prince of Prints” by the international fashion press, who were smitten by his exuberantly colored prints and simple, effortless designs, so radical for that time. Their feminine and free-flowing body-conscious shapes translated seamlessly into weightless silk jersey dresses, resort-style sportswear and glorious evening gowns — must-haves for the jet-set crowd.

mailing -listCreating a customer email list is an important way to communicate with your customers about upcoming sales and events. It is also a great way to let your customers share your information with their different friends and colleges. The truth is that If you’re not building an email list, you’re making a HUGE mistake.

Why? Because when someone subscribe to your email list, they are really interested in your brand and are much more likely to open and share your email with others. It is not such a surprising fact, here is why:

AlterationsOne of the largest obstacles to making a sale in a vintage clothing store is how the article actually fits. Let’s face it, almost everything is a vintage clothing store is a one-off, it’s not like the customer can get the item in size larger or smaller. Often times taking an inch of of the seam, or a half inch of of the cuff is all it takes to turn over-sized item into the perfect fit. When you offer your clients the opportunity to get their items altered it will amaze you to see how many more items your clients start purchasing.

goog-to-greatGood to Great: Why Some Companies Make the Leap…And Others Don’t

This is the second book in a series written by Jim Collins not just about why some business succeed and other fail, but why some companies do great and others just do good.

The Challenge:
Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning.

But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

The Study:
For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?

The Standards:
Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world’s greatest companies, including Coca-Cola, Intel, General Electric, and Merck.

vintage-denimWhen I think of vintage clothing I think of Chanel for vintage dresses, Screen Stars for vintage t-shirts and Levi’s for vintage jeans. Although vintage Chanel dresses are very rare and getting harder and harder to find, while Screen Star t-shirts are slowly disintegrating into old whipping rags or bed time tees, vintage Levi’s are still around – tried and true.
Denim has been an American favorite since the gold miners would wear through their old canvas trousers back in the late 1800’s. That is when denim manufactures like Levi Strauss first came on the scene in San Fransisco, CA back in 1847.

clothing-rentalThere are definitely pro’s and con’s to renting out merchandise. Some vintage shops make a lot of money out renting out outfits for parties and events while others do not want anything to with it. I suppose how often you rent out product, or whether you do not do it all will really depend on the type of store you have.

If you have more of a costume shop, or a shop that caters more towards period pieces, you may want to get into the renting business. If you are more of a boutique, with one off pieces and styles then you may find that it is too much work to rent out outfits for individual customers. Day to day rentals may not be your thing, but you shouldn’t let that get in the way of renting out items to photographers or designers for free publicity.

members-only-adSince the 80s, Members Only jackets have been some of the both loved and hated icons throughout the years. While some people opt to wear vintage Members Only jackets for their nostalgic value, others have been quick to ridicule the brand and the people who wear it. Just watch the movie Shallow Hal and see Gwyneth Paltrow ask Jason Alexander if he’s the last member of the club when she sees him wearing a Members Only Jacket.

“When you put it on, something happens.” is the tagline that was so great that it got co-opted in the early 1990s and used by various condom makers.

The ubiquitous jackets were first introduced in 1981. They were available in a wide array of color choices. Given it was the 80s, after all, color was to be embraced and enjoyed.

membership-ad What does it mean to be a man? Is it the size of your quadraphonic hi-fi equipment or the fit of your flares? The Male Mystique presents a swinging vision of the ideal male-dominated lifestyle—at least, as seen through the looking-glass of men’s magazine ads of the 1960s and ’70s. This is Total Male Living as it was meant to be: a world of musk, whiskey, polyester slacks, “male comfort spray,” and, of course, babes. With 150 swaggering print advertisements presenting an astonishing array of swarthy delights, crass copy, and surprise celebrity sightings, The Male Mystique is tribute to the time when testosterone was in vogue and Stay-Prest stayed pants at the ready. Ladies, please don’t crush the velour.

zboysThe Zephyr surf team was the mafia of the waves, and that same toughness and independent spirit was manifested in their talent and angst on the pavement. Jeff and Skip nurtured and forged this young gaggle of waifs and strays, many from broken homes or no place to go, into the world’s best skaters. The kids all found their role at Jeff Ho’s shop– whether it was sweeping the floors or rolling joints for Jeff– everyone found a unique way, on their boards and in the shop, to contribute, complement, and propel the Z-boys forward and keep the team as a whole at the top of their game. It was a wild environment for a kid to grow-up in– legend has it there was plenty of pretty crazy shit going on back then behind closed doors that no one on the outside needed to know about.