Perhaps nothing (besides Volkswagen and Coke) illustrates the bold new advertising style of the late ’60s and early ’70s better than menswear brand H.I.S. Strong type. Great copy. Nick Nolte (who stars in the ad below).
The company was founded in New York in 1923 as “Honesdale Manufacturing Co.” by Henry I. Siegel from Lublin, Poland. In 1956, as an homage to his father, Jesse Siegel established the H.I.S brand, whose logo is composed of Henry I. Siegel’s initials set in Franklin Gothic, one of the most popular typefaces of the era.