H.I.S. Menswear
Perhaps nothing (besides Volkswagen and Coke) illustrates the bold new advertising style of the late ’60s and early ’70s better than menswear brand H.I.S. Strong type. Great copy. Nick Nolte (who stars in the ad below).
The company was founded in New York in 1923 as “Honesdale Manufacturing Co.” by Henry I. Siegel from Lublin, Poland. In 1956, as an homage to his father, Jesse Siegel established the H.I.S brand, whose logo is composed of Henry I. Siegel’s initials set in Franklin Gothic, one of the most popular typefaces of the era.
With all the hype of online marketing and social media these days, it’s easy to overlook some of the simple tried-and-true offline marketing methods that have worked in the past and still work today.
With vintage dresses like Marilyn Monroe’s JFK birthday dress selling at auction for more than one million dollars, vintage is clearly “in”. Dressing Up Vintage celebrates the best of old-school couture, offering tips on how to spot a valuable garment and how to distinguish one designer from another. an enormous “sources section” features over 600 stores around the world where devotees can purchase vintage clothing. If you love the look of a bygone era, this book is for you!
This is the bible among not only vintage fashion freaks, but also worldwide professional designers and collage students! This self-publishing book by Rin Tanaka was sensationally released in Spring 2003! He was already popular author in the vintage motorcycle jacket fans, but this new title featuring a history of American vintage t-shirts, made super big impact on worldwide fashion industry! He quickly sold over 10,000 copies by his hands; over 16,000 copies have been sold out till 2011! This book has total 288 pages; featuring 453 amazing KOOL samples from old surf, skate, motorcycle, hot rod industries. With such rare t-shirt product photos, he added lots of excellent his lifestyle portrait photos about famous hipsters like Joe Tudor (surf), Tony Alva (skate), Bud Ekins (Motorcycle), Billy Gibons (Z.Z. Top). This is must to check title for any fashion and culture-oriented people!
From the 1910s – 1930s we saw the Wild West American lifestyle move largely from a way of life, to ever-increasing faded memories and folklore. The western world was getting smaller. Technology and transportation were ushering in a new era of industrialized cities and advanced accessibility. The real denim-rockin’ cowboy lifestyle of days past were kept alive over the decades largely through the Western fashions worn by the stars of silver screen and music.
“Money is the lifeblood of business.” This truism points out the importance of the financial statements section of the business plan. The financial statements (or the “financial plan”) is one of the most closely scrutinized sections of any business plan. Investors have been known to go from the executive summary straight to the financial statements to judge the merit of a business plan. Your business plan must address the financial issues of cash flow, start-up capital and, of course, profit.
This section of the business description offers the reader a thorough and straightforward description of the products and services you will provide to customers. For example, include product characteristics such as functionality, design, styles, and colors.
In most cases, entrepreneurs begin tackling the challenge of writing a business plan before the business exists. Doing that, of course, means that your plan will focus much more on the potential of the business and how you, as the entrepreneur, plan to take advantage of those opportunities. But, if you are writing a business plan for a 25-year-old business that you’ve just acquired, with the intent to turn a money-losing operation into a cash cow, you’ll need to focus on an area neglected in many business plans produced by entrepreneurs: the Operating Plan.