How To Open A Vintage Store vol.1 Value Proposition
Your Business Plan |Value proposition:
So far you have told the business plan reader the answers to the what (mission statement), how (goals), and when, where, who, and by how much questions (objectives). What’s missing? The answer to the why question.
The value proposition describes the benefits that a company’s products or services provide to customers and/or the consumer’s need that is being fulfilled. In other words, why should a customer buy your product or service?
Since your business to most investors is going to be considered small, then it is a good idea to include the management plans (i.e., who will manage the business and their background) should be included here.